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September 14, 2005
Early Season Trends
After working with several high-end men's stores this month our analysts are seeing a clear early trend. Sportcoats are blowing out of the shops with double-digit increases. Many merchants are already reporting product shortages. Hot labels include Armani, Zegna, Canali, Etro, and "Z".
Not to be confused with the Soft Jacket category that we have also seen growth in, this new trend is based around constructed shoulders.
The same merchants are also looking for more "non-linen" fabrics for Spring/Summer.
Posted by Blacks on September 14, 2005 01:43 PM
Comments
If we're seeing increases in soft and constructed jackets, does that mean styles are trending away from more casual looks?
Posted by: B. Brown at September 14, 2005 04:15 PM
The answer is no. Both the soft constructed and shouldered goods are being worn in a casual way. There are two types of casual, first is dressy or work casual and second is weekend casual. Both trends are growing. The jacket trend is just a layering peice.
Posted by: Steve at September 15, 2005 06:37 PM
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