News
« China, US Talk Textiles | | Oil Prices Prop Up Retail Sales »
October 13, 2005
Burberry Predicts Slow Second Half
It’s not easy being plaid these days – Burberry plaid that is. First the company's trademark plaid pattern gets adopted as the uniform of choice by restless and occasionally violent British youth (also known as chavs), then it loses its supermodel face to cocaine rumors (and some pretty damning tabloid pictures).
Now the British fashion house is warning of a possible slump in its second half wholesale sales as recent collections have failed to excite consumers. The forecast comes after a disappointing first half, and the same week the company announced that Liz Claiborne exec Angela Ahrendts will be taking over as Burberry’s new chief executive in July.
It will be interesting to see if Ahrendts can reinvigorate the brand once it falls in her hands, or if it will go from plaid to just bad.
Posted by Blacks on October 13, 2005 05:05 PM
Comments
Post a comment