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October 26, 2005
Stella Goes Mass Market
H&M shoppers will soon see Stella McCartney designs on the Swedish retailer's racks. The hot shot British designer has made a 40-piece collection of womenswear for H&M under a one-time collaboration. The collection, set to launch in November, follows a similar deal last Fall between H&M and Karl Lagerfeld.
Middle-market retailers are increasingly grabbing at high-end designer names in an effort to add cache to their shops. This is affecting some high-end merchants who are seeing the brands they carry swim downstream.
For mid-market players like H&M, the name game is working. As a mark of its success, the Swedish shop is opening a huge new location in Boston’s Back Bay.
Posted by Blacks on October 26, 2005 03:24 PM
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