News
« Bloomingdale's Loses Fashion Director | | Louis Vuitton Hits Hong Kong »
December 11, 2005
Armani Cosmetics Get Online Makeover
Giorgio Armani is bringing his perfume and cosmetics ranges online in the hopes of exposing the products to a wider audience. The designer is creating a special website for the lines which will offer visitors interactive features, such allowing them to judge colors by applying makeup to an on-screen model.
As online shopping continues to grow, high-end brands like Armani are forced to sacrifice some exclusivity for higher sales. Armani at least is trying to set itself apart from the crowd with an innovative website that tries to recreate a boutique feel.
Posted by Blacks on December 11, 2005 03:18 PM
Comments
Post a comment