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March 08, 2006
Polo Scores Points At Wimbledon
Polo Ralph Lauren scored a marketing point this week by sealing a deal with the All England Club to design and outfit all on-court Wimbledon officials.
By becoming the official outfitter for the renowned tennis club, Polo hopes to catch the attention of millions of sporting fans.
The brand is releasing a Polo Ralph Lauren Wimbledon collection to be sold at select retail outlets, as well as online.
The partnership, which begins at this year’s Championship tournament, runs through 2010.
Posted by Blacks on March 8, 2006 09:04 AM
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