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May 24, 2006
Lauren Fades Out Polo Jeans
Polo Ralph Lauren is discontinuing Polo Jeans in the U.S., opting instead to expand the premium denim available in its Polo Ralph Lauren and Lauren lines.
After 2007, U.S. Polo Jeans fans will have to get their fix abroad, where the line will still be available.
Polo Ralph Lauren recently bought back the license for Polo Jeans from Jones Apparel Group for $355 million. The purchase was aimed at allowing the company to build out its denim offerings without contractual restrictions.
Posted by Blacks on May 24, 2006 08:56 AM
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