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June 05, 2006
Diesel Revs Up Growth Plans
Diesel is laying plans to rev up its premium offerings and double its U.S. sales in the next five years.
The Italian brand also wants to expand its Denim Gallery collection and accessories, all while keeping an exclusive image.
Diesel owner Renzo Rosso revealed the company’s growth strategy in a recent interview with WWD.
It will be interesting to see if Diesel can hit aggressive growth targets and maintain a niche standing.
Posted by Blacks on June 5, 2006 10:55 AM
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