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June 08, 2006
H&M Sews Up Deal With Material Girl
Swedish retailer Hennes & Mauritz has scored another high-profile collaboration, this time with Madonna. The Material Girl is helping to design a tracksuit that will be available at H&M stores in August.
Madonna is currently in the middle of a world tour and has agreed to wear H&M clothing while offstage. Her dancers are also joining in the offstage promotion, and will appear in an advertising campaign with the singer to tout the partnership.
H&M has been a leader in forging celebrity deals to endorse lower-priced fashion items. Previous collaborations include budget lines by Karl Lagerfeld and Stella McCartney.
Posted by Blacks on June 8, 2006 09:07 AM
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