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June 21, 2006
Marni Plans New Online Store
Marni has decided to take a full leap into e-commerce and will open the doors to its new online store in August or September.
Marni.com will be a partnership between the fashion house and e-retailer Yoox, which already sells Marni goods on its own site.
Yoox will provide the technology infrastructure, such as the payment software, as well as design the site’s look and navigation. The site will reportedly mimic the layout of Marni’s real world locations.
The online store will be run Carolina Castiglioni, the 25-year old daughter of Marni head Gianni Castiglioni.
Posted by Blacks on June 21, 2006 08:58 AM
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