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July 18, 2006
Rochas's Fashion House To Fold
Rochas owner Proctor & Gamble is shutting down the French fashion house, according to a report in WWD.
P&G will continue to sell fragrances under the Rochas name, but has decided that fashion is too far out of its core business. The move comes despite industry acclaim for the fashion house; Rochas designer Olivier Theyskens was named International Designer of the Year by the Council of Fashion Designers of America earlier this year.
The brand’s fall/winter RTW collections will continue to ship, according to WWD.
Posted by Blacks on July 18, 2006 11:43 AM
Comments
It is really sad to hear that Rochas is going to close down; there are two things that I would like to discuss:
1: Rochas did not make a lot of money for the owner - was this because it is not commercial enough for the market? Did Rochas not get the right products for the market? So, how can a high fashion brand make big profit?
2: I do not think Olivier has done a very good job at Rochas. If he did, why would P&G shut down the business?
Posted by: Simon at July 19, 2006 12:11 AM
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