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July 06, 2006
Neimans Tests New Cusp Concept
Neiman Marcus is opening a series of contemporary, youth-oriented concept stores called Cusp. Four pilot stores will be opening in the next year, featuring traditional Neiman service in a smaller format.
Neimans is hoping to attract hip shoppers who may have overlooked their luxury flagships in the past. The stores will feature modern décor and merchandise will be displayed more organically, according to trend and color.
The chain is testing the idea by opening stores in different venues, such as in a traditional mall, an outdoor fashion mall and a street location.
The first Cusp will open later this month in McLean, Virginia, with locations to follow in Century City, Los Angeles, and Georgetown.
Posted by Blacks on July 6, 2006 08:47 AM
Comments
I stopped by the Tyson Corner Virginia location today. I was truly amazed with the inventory. Cusp features such designers: DVF, See by Chloe, Wrangler, Catherine Malandrino to name just a few. Neimans has really scored. I believe that many designer savvy shoppers will definitely find this to be the ultimate one stop shop. I do!
Posted by: Stacy at August 5, 2006 08:52 PM
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