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July 24, 2006

Zale Appoints Burton As Permanent CEO

Zale Corp. has appointed interim CEO Mary “Betsy” Burton as its permanent top executive. The jewelry retailer forced the resignation of its previous CEO Mary Forté earlier this year, after her strategy to target more upscale clientele failed.

Burton, who has served as a director for the company since 2003, has pledged to return Zales to its traditional focus on value marketing.

The Irving, Texas, company reaped $2.38 billion in sales in its last fiscal year.

Posted by Blacks on July 24, 2006 10:35 AM

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