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August 21, 2006
New Max Azria Stores Showcase Designer Line
BCBG’s Max Azria is putting the spotlight on his self-named designer collection by opening five new freestanding stores to carry the line.
Azria designs BCBG’s contemporary line and said he wants to make a clearer distinction between that collection and his upscale designer looks.
The first Max Azria store opened in L.A. last week, and additional stores are planned for New York’s SoHo, Newport Beach, Ca., Palm Beach, Fla., Paris, and possibly Dallas. The new L.A. store, on Melrose Avenue, features the designer’s resort collection.
Posted by Blacks on August 21, 2006 10:01 AM
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