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April 05, 2007
Federated Expects Online Sales To Reach $1B
Federated Department Stores is determined not to be left out of the online sales boom and plans to spend $100 million to update its Internet operations.
The retailer says that its direct-to-consumer sales increased from $450 million in 2005 to $620 million last year. It hopes to exceed the $1 billion mark after its expansion efforts.
Blacks’s Take: Federated is doing the right thing by capitalizing on the strength of its brands and keeping up with the competition.
Posted by Blacks on April 5, 2007 08:20 AM
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