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April 03, 2007
Miyake To Open Standalone Store In Osaka
Issey Miyake is opening his first standalone store with a complete collection of his merchandise in Osaka, Japan. The store, due open April 20, is called Elttob Tep (PET bottle spelled backward) and will feature all of Miyake’s brands as well as lines from emerging talents.
The 4,600-quare foot store is expected to generate sales of $2.5 million a year.
Blacks’s Take: Miyake’s experiment is another example of designers taking control of their retail environments and increasing the “lifestyle” appeal of their brands.
Posted by Blacks on April 3, 2007 09:37 AM
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