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April 02, 2007
Topshop Bets On Kate To Open New Markets
Topshop plans to use its upcoming capsule collection designed by Kate Moss to break into international markets. The British ‘fast fashion’ retailer will debut Kate’s line in Britain May 1 and then launch the collection in 19 Barneys New York stores on May 8th.
The supermodel-designed line will eventually be available in 20 countries outside of the U.K.
Blacks’s Take: Considering Moss’s worldwide status as a fashion icon, Topshop is making a smart bet to crack new markets.
Posted by Blacks on April 2, 2007 09:57 AM
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