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May 15, 2007
Federated Invests In Futuristic Mall Concept
Mall shopping could never be the same again. At least, Federated Department Stores and its new equity partners hope so. The group is investing in a new mall format called Epicenter Collection which will showcase online, catalogue and manufacturing companies that don’t currently have a brick and mortar presence in one huge retail space.
Federated and its partners have formed a company called Convergent Retail LLC which will launch the first Epicenter in Newark, Del. in early fall 2008. The new center will fill over 180,000 square feet in an old Lord & Taylor location.
Customers can pay using a device that allows them to select and buy products without waiting in line, or they can make their purchases at touch-screen kiosks and traditional checkout counters.
If the concept is a success, there could soon be Epicenters popping up at malls across the country.
Posted by Blacks on May 15, 2007 09:22 AM
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