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June 04, 2007
De Beers Hopes To Sparkle Online
Diamond giant De Beers is launching an e-commerce site later this month that will allow consumers to order items such as tennis bracelets and engagement rings for up to $30,000.
The site, DeBeers.com, is a joint venture between the jewelry retailer and luxury group LVMH.
The companies will be competing with other jewelry e-tailers who have found success online by selling diamonds at a discount.
De Beers said that it won’t be marking down its stones, but all items on the site will offer De Beers Passport, which guarantees the origin of each diamond.
Posted by Blacks on June 4, 2007 08:59 AM
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