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August 14, 2007
J. Crew Launches Luxury Line
J. Crew is stepping into the luxury market with the release of a new Collection line featuring higher priced, limited edition items. J. Crew Collection will launch with its own Website this fall and a Collection store in slated to open in New York next spring.
The retailer has selected a 2,500-square foot unit on Madison Ave. to showcase its new concept. If the initial Collection store does well, more locations could be in the works.
The company already tested consumer reaction to its luxe line in J. Crew stores, saying there was demand for items such as its $595 cashmere jacket and $1,950 silk gown.
Posted by Blacks on August 14, 2007 02:02 PM
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