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January 03, 2008
Betsey Johnson Warms Up With Outerwear Line
Betsey Johnson has signed a licensing deal with The Levy Group to produce a full line of outerwear. The collection will be priced to compete with better products and will be available at department and specialty stores this fall.
Jackets, coats and rainwear will feature Johnson’s signature design elements, such as bright colors, prints, hearts and roses.
Johnson is also looking to expand her brand with licenses in other categories, as well as the addition of more freestanding retail stores.
Posted by Blacks on January 3, 2008 11:02 AM
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