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February 13, 2008
J.C. Penney, Ralph Lauren Launch New Brand
J.C. Penney’s and Ralph Lauren are about to rollout a new line called American Living. The line includes women’s wear, menswear, children’s clothes, footwear and home products. It will initially debut in 600 J.C. Penney stores and is predicted to bring in $1 billion in annual sales within 5 years.
Penney’s forged the deal with Ralph Lauren’s new Global Brand Concepts, a division dedicated to developing non-Ralph Lauren branded product to exclusive retailers.
Pricing on the classically-styled American Living merchandise is moderate with polos selling at about $45 and suits going for $425.
Posted by Blacks on February 13, 2008 10:45 AM
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