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February 29, 2008
Puma Names Chalayan As New Creative Director
Puma has signed designer Hussein Chalayan as its new creative director, saying that he will bring new technology and fashion-forward thinking to the business. As part of the deal Puma has taken a majority stake in Chalayan’s self-named brand.
The designer is known for his high-concept designs and artistic execution.
Puma said that Chalayan is the first fashion designer to be creative director of a sportswear company.
Posted by Blacks on February 29, 2008 09:53 AM
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