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March 10, 2008
Banana Opens Higher-Priced Men's Concept Store
Banana Republic is temporarily turning its Greenwich Village store into a new men’s concept store called Monogram. The Monogram concept includes tailored and more fashion forward clothing at a higher price point. The store will be open for nine months to test customer reaction.
A Monogram women’s collection is also in the works and will debut this spring. Banana will try out the women’s collection in its own concept store when the merchandise is available.
Posted by Blacks on March 10, 2008 10:18 AM
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