News

October 03, 2005

FCUK To Take a H-I-K-E

French Connection is planning to "tone down" use of its FCUK slogan for its Autumn/Winter collection, following a drop-off in sales over the last 6 months.

The London-based fashion house, also known as French Connection U.K. (FCUK), reported a 9 percent decline in sales this week for the six months ending July 31.

Although the company’s FCUK slogan has brought it shocked attention in the past, it says that logo-clad collections are no longer popular so it plans to use the acronym in a more subtle way.

Posted by Blacks on 01:44 PM | Comments (0)

September 21, 2005

Chanel, Burberry Cut Moss

The bad news continued to snowball for model Kate Moss on Wednesday when luxury brands Chanel and Burberry joined H&M in yanking her endorsement contracts after pictures of her allegedly doing cocaine were published in a British tabloid.

Decisions to cancel multi-million dollar deals with the world-recognized waif underscore the necessity the companies saw in protecting their brand images.

Posted by Blacks on 09:47 PM | Comments (0)

September 19, 2005

Study: In-Store Marketing Most Influential

In-store print and point-of-purchase information do more to influence consumers' apparel buying decisions than direct marketing or TV ads, according to a recent study.

Some 52.6% of people surveyed by market research firm Decision Analyst said that in-store materials had the most influence on their buying decisions, while 23.9% said that print advertising was the most effective in shaping their final purchasing decisions.

Meanwhile, 15.8% of respondents cited ‘word of mouth’ as a top influencer, and 14.1% named TV ads. Just 8.4% pointed to direct marketing as the most influential.

Posted by Blacks on 03:07 PM | Comments (0)