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September 19, 2005
Study: In-Store Marketing Most Influential
In-store print and point-of-purchase information do more to influence consumers' apparel buying decisions than direct marketing or TV ads, according to a recent study.
Some 52.6% of people surveyed by market research firm Decision Analyst said that in-store materials had the most influence on their buying decisions, while 23.9% said that print advertising was the most effective in shaping their final purchasing decisions.
Meanwhile, 15.8% of respondents cited ‘word of mouth’ as a top influencer, and 14.1% named TV ads. Just 8.4% pointed to direct marketing as the most influential.
Posted by Blacks on September 19, 2005 03:07 PM
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