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October 03, 2005
FCUK To Take a H-I-K-E
French Connection is planning to "tone down" use of its FCUK slogan for its Autumn/Winter collection, following a drop-off in sales over the last 6 months.
The London-based fashion house, also known as French Connection U.K. (FCUK), reported a 9 percent decline in sales this week for the six months ending July 31.
Although the company’s FCUK slogan has brought it shocked attention in the past, it says that logo-clad collections are no longer popular so it plans to use the acronym in a more subtle way.
Posted by Blacks on October 3, 2005 01:44 PM
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