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October 24, 2005
Luxury Levi's
Although there’s no dearth of high priced denim out there Levi’s has decided to introduce a new premium line that ranges from $140 to $350. The new line, called Capital E, will be introduced next year.
Each pair of Capital E jeans will take around 15 people to produce, therefore explaining the cost. The jeans will feature details like hand finishing and will be available only in luxury boutiques and high end department stores.
Levi’s might be the original jean king, but their high-ticket line may be coming a bit late. Although denim is still all over the streets, luxury designers are showing a lot less of it on the runways.
Posted by Blacks on October 24, 2005 01:50 PM
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