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December 15, 2005
P&G Likes The Smell Of D&G
Proctor & Gamble seems to like the scent of Dolce & Gabbana’s business. The beauty product giant has signed a licensing agreement for D&G’s existing fragrance portfolio and plans to design and develop a new product line with the Italian luxury brand.
The new line is slated to launch globally in July 2006.
D&G is one of a handful of luxury apparel designers seeing success in the beauty products market. Even Tom Ford has gotten into the game with his own line, making it the ‘in’ expansion market.
Posted by Blacks on December 15, 2005 12:37 PM
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