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January 04, 2006
Luxury Labels Battle Chinese Piracy
Luxury brands Burberry, Louis Vuitton and Gucci have won a suit against a Chinese mall owner who failed to stop vendors from selling pirated goods.
The victory is being considered a small step toward curbing the billions of dollars in piracy costs facing luxury brands each year.
Although the big name brands are eager to tap into China’s huge consumer market, they also face the challenge of competing against knockoffs of their very own goods. Verdicts like the one reached against the mall owner serve to set a precedent, allowing them to go after other local pirates.
Posted by Blacks on January 4, 2006 11:48 AM
