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March 30, 2006

Low-Priced Prada Could Hit H&M

First Lagerfeld, then Stella, now Prada? Rumor has it that Miuccia Prada could be the next luxury brand to design a line for mass-market retailer H&M.

Sweden’s H&M, which just reported a 16% profit increase for the first quarter of this year, has seen door-breaking success through collaborations with big-name designers.

While Prada and H&M have yet to confirm a deal, Prada has signaled that it is not opposed to the partnership. Considering the frenzy that occurred over Stella McCartney’s recent low-priced line, mass market Prada would be sure to cause a stir.

Posted by Blacks on March 30, 2006 09:07 AM

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