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May 15, 2006
Bergdorf Stages Record Trunk Show
Bergdorf Goodman rang in $6.1 million during a three-day Chanel trunk show, where fashionistas scooped up pricey handbags, shoes and coats.
The Fifth Avenue store managed to outpace the $5.6 million it brought in during last year’s show, which was labeled as a retail record at the time.
With handbags selling for $6,000 and coats going for as much as $18,000, the Chanel show proved that luxury is still in high demand.
Bergdorf’s success also underscores the popularity of trunk shows in general, where consumers feel that they are being offered something special.
Posted by Blacks on May 15, 2006 07:30 AM
