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May 16, 2006

Design Duo Appointed To Helmut Lang

Theory has named Habitual founders Nicole and Michael Colovos as the new joint creative directors of Helmut Lang.

The move, announced Monday, is being seen as evidence that Theory wants to transform Helmut Lang into a more contemporary brand.

Although the couple found success with their chic Habitual jeans line, many are wondering if they will do as well under the classic mantle of Lang, which has long been known for its innovative, high-end collections.

Posted by Blacks on May 16, 2006 09:18 AM

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