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May 05, 2006
Swarovski Aims For Control, Up Market
Swarovski announced a plan this week to curtail the number of retail franchises selling its crystal jewelry and accessories in favor of setting up more of its own shops.
The crystal manufacturer wants to take greater control of its product presentations and move into higher price points.
Swarovski said it plans to expand its operations to 800 to 900 stores over the next few years while reducing its points of sale from the current 3,500 to 2,000.
The plans were announced at the same time the brand unveiled its new Poetic Night fall/winter fashion collection and Daniel Swarovski couture collection.
Posted by Blacks on May 5, 2006 09:36 AM
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