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June 19, 2006
Update: Barrato Leaves Brioni
As Blacks first reported Friday, Joseph Barrato has left his position as U.S. CEO of Brioni.
Brioni is taking the post of president of Ralph Lauren Purple and Black Label, according to a DNR report out Monday. He was originally rumored to be going to St. Andrews.
Brioni was under pressure to cut the veteran loose after complaints from retailers over minimums, among other issues, according to inside sources.
Brioni requires retailers to order 15 units a season, but since the items have a retail cost of around $4,000 to $8,000 each the outlay is substantial. What's more, the sell-through on rack goods is low, and retailers pushed back.
Posted by Blacks on June 19, 2006 08:52 AM
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