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August 07, 2006
Ralph Lauren Takes Window Shopping Literally
Ralph Lauren is taking window shopping to a whole new level by allowing shoppers to purchase items through a touch-screen image projected on the window of it’s Madison Avenue store.
Consumers interested in the latest Ralph Lauren Sport apparel, including U.S. Open merchandise, can simply select the items using touch technology and then insert their credit cards into a reader attached to the window. Alternatively, shoppers can elect to have their orders sent to their email account so they can complete the purchases online at home.
While the technology is certainly innovative, it will be interesting to see how many window shoppers purchase apparel in this manner. Whether or not the technology rings up sales, it’s certainly a great way to get shoppers to take pause at the store window.
Posted by Blacks on August 7, 2006 10:54 AM
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