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September 13, 2006
Diesel Reopens Union Square Store
Diesel is unveiling its renovated Union Square store this evening, following its runway show in New York Fashion Week.
The 11,000-square foot store has been updated to showcase a product range that will appeal to Union Square visitors, such as more accessories.
In fact, the brand renowned for its premium denim is considering opening up accessories-only stores in the near future.
Diesel is also looking to expand its apparel offerings, and is reportedly negotiating with design house Viktor & Rolf to buy all or part of the company. Neither party has confirmed this deal, however.
Posted by Blacks on September 13, 2006 09:27 AM
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