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November 28, 2006

'Cyber Monday' A Success For Online Retailers

Sales for Black Friday’s online equivalent, “Cyber Monday,” are expected to beat records this year, pointing to an even stronger holiday season for retailers.

Online sales for the Monday following Thanksgiving are expected to surge 24% to nearly $600 million compared to the same day last year, according to Web researcher ComScore Networks, Inc.

Furthermore, online sales for Black Friday, or the day after Thanksgiving, are expected to be 42% higher than last year, the researcher said.

The news points to the importance of having an online presence, as consumers get more and more accustomed to shopping and researching purchases online.

Posted by Blacks on November 28, 2006 09:46 AM

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