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April 24, 2007

Limited Brands Looks To Unload Apparel Chains

Limited Brands Inc. is preparing to sell two apparel chains, Limited and Express, according to reports. The apparel operations used to account for a bulk of the group’s sales but now only represent around 20 percent.

Victoria’s Secret and Bath & Body Works are the group’s current cash cows, and Limited Brands is looking to shed any potential liabilities.

Possible buyers for the chains include Gordon Brothers Group, Schottenstein Stores Corp. and Limited apparel group president Jay Margolis.

Blacks's Take: Both Limited and Express are well-known brand names that could benefit from an upscale update by new buyers.

Posted by Blacks on April 24, 2007 09:15 AM

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