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May 01, 2007
Fendi To Foray Into New Categories, Markets
Fendi is planning an expansion that will see new stores in international locations such as Turkey and Qatar, as well moves into the fragrance and fine jewelry business.
The brand, which boasts Karl Lagerfeld as its RTW designer, has been reporting strong numbers as of late, leading to expectations of annual growth of 20 percent to 25 percent over the next five years.
Fendi owner LVMH Moët Hennessy Louis Vuitton is even contemplating building a luxury hotel under the brand’s name.
Blacks’s Take: LVMH is making a smart move by capitalizing on Fendi’s strength as a lifestyle brand.
Posted by Blacks on May 1, 2007 09:39 AM
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