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May 07, 2007
Liz To Buy 50% Stake In Narciso Rodriguez
Liz Claiborne Inc. is buying a 50 percent stake in designer Narciso Rodriguez’s eponymous brand. The deal will bring the formation of a new company aimed at growing the Rodriguez brand worldwide.
The companies are reportedly considering an expansion into new categories and channels, including direct-to-consumer.
Blacks’s Take: Given his strong name recognition, Rodriguez should be able to extend his brand into untapped markets as long as the expansion is focused on a level of quality and specific range of categories.
Posted by Blacks on May 7, 2007 10:20 AM
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