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June 26, 2007
Hermès Targets Wall Street Crowd
Hermès has opened a new 5,000-square-foot store on Wall Street with a focus on men’s wear.Unlike the brand’s other locations, which highlight women’s bags and accessories, the new store showcases men’s items such as ties and collars in front displays.
While there is still plenty of room for women’s wear, the mix has shifted to 55 percent men’s and 45 percent women’s.
Given the store’s location across from the New York Stock Exchange, Hermès is expecting banner sales.
Posted by Blacks on June 26, 2007 09:31 AM
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