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June 07, 2007
J Brand Starts To Outgrow Its Jeans
J brand has plans to move beyond premium denim with development of a sportswear line inspired by vintage pieces. The line won’t debut until 2009 because it's being seen as an entirely different business, with a new team of designers.
In the meantime, the company plans to launch an even higher-end denim line called R. a C. by J Brand.
The new denim line will be priced 25 percent higher than regular J brand jeans due to its use of new fabrics and intricate details. R. a C. will be available this fall at Barney’s New York.
Posted by Blacks on June 7, 2007 08:43 AM
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