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June 15, 2007
Levi's Launches New Premium Collection In Europe
Levi’s Europe introduced a new collection of its upscale Levi’s Red line, which targets premium denim buyers with unusual cuts and stitching.
The new connection, which starts at around $370 a pair, draws on old advertising cartoons the company ran in the 1940s and 1950s.
Levi’s Red will sell in specialty stores throughout Europe. No plans have been announced for a launch in the U.S.
Posted by Blacks on June 15, 2007 09:37 AM
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