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July 12, 2007

Claiborne Puts 16 Smaller Brands On Review

Liz Claiborne has put 16 of its smaller brands on review while it focuses its attention on major brands such as Juicy Couture, Lucky Brand, Kate Spade and Mexx.

The move is part of Claiborne CEO William L. McComb’s turnaround plan to cut costs and speed up the company’s fashion cycles.

The plan could involve the dissolution or possible sale of mid-tier brands such as Ellen Tracy, Sigrid Olsen and Dana Buchman.

Posted by Blacks on July 12, 2007 09:42 AM

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