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August 21, 2007
Badgley Mischka Launches Daytime Dress Label
Badgley Mischka is banking on its success in evening wear to launch a daytime dress label called Badgley Mischka Platinum Dresses. The new label is priced more moderately than their signature line and is due to arrive in department stores and specialty shops in January.
The colorful dresses will retail from $325 to $450 and come in nearly two dozen styles, shipped 10 months out of the year.
The label underscores the strong dress trend we’ve reported on for the last four seasons. Blacks continues to believe that dresses will play an important part of women’s wardrobes going into fall and beyond.
Posted by Blacks on August 21, 2007 10:08 AM
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