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August 15, 2007

Erin Snow Swings Into New Sportswear Categories

High end skiwear brand Erin Snow is expanding into other sport categories such as tennis, sailing and golf.

The expansion is aimed at targeting active, well-heeled women year round with luxe sportswear such as sailing jackets and tennis dresses.

The new collections will initially be distributed to 20 specialty stores and some high-end department stores, with plans to widen distribution later on.

Posted by Blacks on August 15, 2007 09:35 AM

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