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September 25, 2007

Prada's Earnings Soar 40% In First Half

Prada SpA’s earnings rocketed 40 percent in the first half of this year to nearly $190 million, primarily on the strength of its Prada and Miu Miu brands. Sales for the period ended July 31 grew 18 percent to over $1 billion.

The Italian fashion house said that it saw strength in the U.S., Asia and Europe despite the strong euro.

Prada recently revamped and upgraded its Miu Miu brand and the effort has paid off with increased sales of the line at higher rice points.

Posted by Blacks on September 25, 2007 10:56 AM

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