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October 29, 2007
Lagerfeld In Distribution Deal To Expand Brand
Tommy Hilfiger Corp. has licensed the Karl Lagerfeld brand to an Italian manufacturer in the hopes of expanding the label in the U.S. and Far East.
Manufacturer Vaprio Stile will be in charge of production and distribution of the brand, starting with Lagerfeld’s fall 2008 collection.
Parent company Hilfiger is also reportedly considering a mass market collection under the Lagerfeld name, following the brand’s success in its collaboration with retailer H&M.
Posted by Blacks on October 29, 2007 09:20 AM
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