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October 15, 2007
Report: Iconix To Snap Up Artful Dodger
Iconix Brand Group is planning to buy streetwear brand Artful Dodger, according to a report in DNR. Iconix is expected to license out the brand but will keep founder Scott Langton onboard.
Artful Dodger is colorful and quirky streetwear brand sold at stores such as Boston’s Karmaloop. Analysts believe that the buy is aimed at helping Iconix reach more young male consumers.
Posted by Blacks on October 15, 2007 02:26 PM
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