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October 01, 2007

YSL Has High Hopes For New Online Boutique

Yves Saint Laurent is hoping to cash in on e-commerce sales this holiday season with the launch of a new Website and online boutique. The site, at YSL.com, is being relaunched with a heavy use of Flash, visuals and exclusive features.

The company says it expects its online channel to become one of its top revenue producers over the next few years and from the look of recent luxury online sales growth we believe it.

Posted by Blacks on October 1, 2007 10:19 AM

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